National Butchers' Week gets a flying start

National Butchers' Week got off to a flying start this week, with coverage across a number of national newspapers.

The Telegraph, Daily Mail, Express and Scotsman all carried coverage of the week, along with a number of regional newspapers and radio stations.

Butchers were also rallying behind the week, with many pulling out all the stops to make the most of the promotion.

Aubrey Allen is supporting MTJ's National Butchers' Week by inviting Women's Institute members and some schoolchildren into its Leamington Spa shop to learn about meat.

Tomorrow, five girls and three/four members of the WI are meeting at the shop at 9.30am to have a brief "meet the meat" session, followed by a brunch debate on the traditional role of a butcher's shop in the community.

They will discuss what role if any it now plays, whether the supermarkets have usurped that role, and the true value of traditional cooking rather than supermarket ready meals. They will also talk about how cooking has changed over the last few decades.

"The reason we are deciding to look back, as it were, is because it is our 75th anniversary, so it ties in well for us," said Aubrey Allen's marketing manager Lucianne Fleming.

"I shall give the students vouchers for the shop to go towards their future purchases of meat at the shop."

Last Friday, the shop kicked off National Butchers' Week by inviting five A-Level students in Food Science to cook two recipes submitted by the local WI using stewing meats.

"We provided the meat. I asked them to consider the nutritional and economical merits of the meal, as well as how easy it was to prepare," said Lucianne.

Other butchers participating in the NBW include Vic Gibson of Addiscombe in Croydon, Derbyshire-based John Mettrick of 'Kill It, Cook It' fame and Simon Howies Butchers in Perth.

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