Sporting chances

It is so far so good for England in the Ashes and Berkamsted butcher Joe Collier is looking to hit a six with his sales.

The sports and acting enthusiast has launched a Barmy Army banger and an Aussie Sizzler for this summer and is getting fantastic coverage with appearances on Sky Sports News, Chris Evans' BBC Radio 2 show, BBC London News and BBC Radio London.

"We've been on Sky Sports on the hour every hour, shown all around the world, and we've been getting great coverage from all media sources, including the local paper," said Joe.

One customer even came to the shop after hearing about the sausages while on holiday in Spain and a number of Australians have popped into the shop. The Aussie Sizzler includes top Australian beer VB Bitter for flavouring with kangaroo meat, while the Barmy Army banger is made up of free-range pork, with English cricket sponsor Marston's Pedigree, chilli and lemon.

Recommending that all butchers should look to do tie-ins with sporting events, Joe added: "People are buying them for the barbecue even though the weather has not been great, with the kangaroo sausage selling more than the Barmy Army banger. The beauty is that it's local and applicable to anyone."

Joe is selling the sausages at 9.92/kg and the kangaroo meat from Smithfield Market costs 5/kg on its own.

Joe is also still selling his commemorative yellow and blue sausage to celebrate the 20th anniversary of Arsenal winning the league in 1989.

My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?