Keyword » brand

New lamb brand to meet market demands of premium meat

A Northern Irish farming family has developed a new lamb meat brand with the aim of meeting demand for high-quality meat. 

New service helps retailers curb food safety risks

The meat industry has been encouraged to utilise digital strategies in combating food safety threats.

Impero is boosting Richmond's digital and online presence
  (Photo: Richmond )

Digital agency brings Richmond Sausages to life

Impero has been employed by Richmond Sausages to deliver a refreshed digital strategy in an effort to rejuvenate the brand online. 

Simon Howie rebrand emphasises heritage

Simon Howie, the Scottish Butcher, has revealed a new image for its products, reflecting the Scottish heritage of the brand. 

Essentia celebrates 30 years of Drinde

Ingredients specialist Essentia Protein Solutions has launched a new video to mark 30 years of its Drinde functional pork protein brand. 

Yorkshire Dales Meat Company revamps retail range

The Yorkshire Dales Meat Company has relaunched its retail range of Burgers and Steaks with a new brand and packaging look. 

Puddledub expands with new butcher’s shop

A Fife farm is set to open its first standalone butcher’s shop under the Puddledub brand next month, following a successful pop up. 

‘Antibiotic-free’ messages could confuse consumers, warns NPA

The pork industry has been warned of spreading confusing messages about the use of antibiotics after the launch of a new ‘antibiotic-free’ bacon. 

Red Tractor employs Facebook, Twitter in barbecue contest

Red Tractor aims to wield Facebook and Twitter to drive a hunt for ‘Britain’s Best BBQ-er’, a first for the farm assured standards brand. 

Co-op’s commitment to 100% British meat takes centre stage in new TV campaign

Following its pledge to source 100% British own-brand fresh meat, the Co-op’s commitment to British farmers is at the centre of a new television campaign.

American trends prompt TGI Fridays brand expansion

Brand expansion agency Beanstalk is to work with TGI Fridays to develop its international licensing programme, with a focus on the UK. 

New chicken fillet and thigh range launched by Dalziel

Retail butcher specialist Dalziel has teamed up with Netherlands’ poultry processor Vriesekoop to launch its own premium quality chicken brand. 

Doherty’s unveils rebranding

Northern Irish gluten-free meat specialist Doherty’s has refreshed its brand as part of a marketing drive to expand business in Britain and the Republic of Ireland. 

Richmond Perfect Bake returns to TV

Sausage brand Richmond is back on TV with its Richmond Perfect Bake campaign. 

Lockwoods launches Maddock’s consumer-facing meat brand

Liverpool-based food manufacturer Lockwoods has launched Maddock’s, a new meat brand for consumers. 

Red Tractor to run biggest ever BBQ promotion

Red Tractor Assurance (RTA) is urging multiple retailers, brand owners and the foodservice sector to get behind this year’s summer promotional campaign. 

Mattessons shows Snackarchist side with new campaign

Kerry Foods’ meat snacking brand Mattessons has launched a new £1.8 million (m) integrated campaign. 

Cranswick gives it some Welly with new cooked meat brand

Cranswick has launched its new Welly brand of cooked meats. 

Booths extends own-label sausage range

Northern food retailer Booths has launched a new look range of own-brand sausages, made in its central butchery in Lancashire. 

A new butchery apprentice scheme has been approved by the government
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Butchery apprentice scheme is approved

Apprenticeships in the meat industry have received a boost following government approval to launch a brand new ‘Trailblazer’ programme, set to go live this autumn across England. 

Mattessons goes savage with new range

Mattessons is launching a range of salami and chorizo meat snacks aimed at adults, called Savagers, extending its range beyond teen brand Fridge Raiders. 

The American-inspired Pulled Pork Slice has been launched by Ginsters
  (Photo:  )

US products inspire new Ginsters launches

UK savoury pastry brand Ginsters is to launch new limited-edition products over the summer months. 

Dalziel launches premium pork brand

Dalziel has launched its own premium pork brand, under an exclusive partnership with Belgium pork producer Westvlees. 

Gressingham keen for more consumers to try duck at home

A focus on recipes and cooking tips is what Gressingham Duck hopes will tempt more consumers into the category, delegates to the latest Chartered Institute of Marketing (CIM) event were told.

British sausage brand aims for international growth

Sausage brand The Black Farmer hopes to take its products to Spain following a UK Trade and Investment (UKTI) mission to the country.

New packaging: “same great taste, 30% less salt”
  (Photo:  )

Tulip reduces salt for Danepak bacon

Tulip has revealed its Danepak bacon will contain 30% less salt than normal bacon as the result of a new curing process.

Cornish butcher launches wholesale business

A new wholesale business has been launched in the South West by the man behind Kernow Sausages.

NI poultry firm fined for killing fish

A Northern Irish poultry business has been fined £2,000 for polluting a waterway and killing almost 3,000 fish.

Heck moves into burger and meatball market

Sausage brand Heck has announced plans to open a “state-of-the-art” processing site in Ripon as it moves into the burger and meatball market.

Tulip to relaunch Danepak bacon

UK pork producer Tulip is to relaunch its iconic bacon brand, Danepak, early next year.

Dragon’s Den star lists new spicy sausage with Asda

Dragon’s Den star Alf Turner has launched a new spiced sausage, Dragon’s Fury, which will be launched into 200 Asda stores.

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For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?