Keyword » welsh

Meat recipe channel caters to 21st century audience

A new recipe channel has been launched to showcase the versatility of Welsh Lamb and Welsh Beef and pork. 

Welsh levy board introduces head of industry development

Welsh red meat levy board Hybu Cig Cymru - Meat Promotion Wales (HCC) has welcomed the new head of its industry development team.

Chefs celebrate Welsh lamb as part of Love Lamb Week 2017

Welsh lamb entered the spotlight last week, as under-appreciated cuts were showcased by celebrated chefs as part of Love Lamb Week (1-7 September).

Welsh charity rewarded with hog roast

A charity and school cluster from Wales were awarded with a hog roast after winning a competition. 

Save meat to save money and the environment, says HCC

The Welsh red meat levy board is encouraging consumers to make the most of leftover meat. 

Welsh levy board celebrates ‘Llamb’s Day’

Welsh red meat is taking centre stage at one of London’s newest restaurants. 

Welsh butcher overhauls store as sales swell

A Welsh butcher is pumping cash into a refit amid a surge in sales for a store based on an industrial estate in Swansea.

Meat education resources launched at Royal Welsh Show

A range of new learning materials has been introduced at the Royal Welsh Show, designed to help schoolchildren understand the farm-to-fork ethos and how to prepare meat in a healthy and balanced diet. 

Swansea butcher’s goes digital

Swansea-based Hugh Phillips Gower Butcher is set to enter the digital world with the launch of its new retail website, bestonlinebutcher.co.uk, at the Royal Welsh Show in Builth Wells. 

Welsh red meat industry makes ‘notable success’ in new markets

Hybu Cig Cymru - Meat Promotion Wales’ (HCC) new chairman has praised the success Welsh red meat has had in new international markets, but warned that it would be for nothing should exports be lost after Brexit is complete. 

Asda stores throw weight behind Welsh Lamb

Asda has announced it will stock premium PGI Welsh lamb in the butchery counters of 72 of its largest stores, from now through to the autumn.

New chairman for HCC - Meat Promotion Wales

Kevin Roberts, the new chairman of Hybu Cig Cymru - Meat Promotion Wales (HCC), has outlined his priorities following his appointment.

Adding value highlighted at Royal Welsh Show

Consumers are to be given an insight as to how the country’s meat sector can add value and create innovative new products at the Royal Welsh Show. 

Royal Welsh Show to highlight best in butchery

A selection of Wales’ most celebrated butchers will be on hand to demonstrate their skills and promote the trade at this year’s Royal Welsh Show. 

Welsh lamb welfare showcased for Danish campaign

Danish consumers of Welsh lamb are being granted the privilege of accessing a 24-hour live stream, allowing them to see the high quality standards in which the animals are being raised.

Welsh Lamb strengthens ties with French consumers

The Welsh red meat industry said that it is “determined” to show its commitment to its European customers, including France, which is its largest overseas market.

Celebrated chef showcases Welsh Lamb in new pop-up

Amateur chef and food blogger Imran Nathoo has thrown his support behind Welsh Lamb to develop his take on the classic kebab. 

Butcher ‘thrilled’ by royal recognition

A Welsh butcher has become one of an exclusive club of 16 Royal Warrant Holders in Wales, and is the only butcher in the country to achieve the recognition.

Worldskills Welsh butchery heat winner named

Jake Laidlaw of Andrews Quality Meats in Swindon has been named the winner of the Welsh heat of the Worldskills butchery competition. 

Worldskills butchery competition heads to Wales

The Welsh heat of the Worldskills butchery competition is taking place today. 

Eight-point action plan launched to promote Welsh Lamb among retailers

The Welsh farming union has launched an eight-point action plan, urging retailers to support Welsh sheep producers and to stock their produce. 

HCC collaborates with Welsh vets to deliver lamb management strategies

The Welsh red meat levy board has been working in conjunction with Welsh vets to deliver information on red meat-related issues. 

Welsh red meat sector to ‘intensify’ export quest

Welsh meat firms are courting customers in Hong Kong, Canada, Europe and the Middle East among others as the country's export push builds momentum.

How the Welsh industry is focusing on quality over quantity

It was a year of quality over quantity for Welsh Lamb. Despite a growth in flock numbers in 2016, fewer lambs were marketed and carcase weights decreased slightly. This has been attributed to unfavourable weather and growing conditions in early 2016. 

‘Huge potential’ for Welsh Lamb in US if access granted

The momentum behind exporting Welsh Lamb to the United States is growing, after one importer claimed to be “very excited about Welsh Lamb”. 

HCC launches Welsh Butcher of the Year competition

Hybu Cig Cymru – Meat Promotion Wales (HCC) has begun its search for the 2017 Welsh Butcher of the Year.

Calls made for efficiency in Welsh red meat industry

Efficiency is key to the Welsh red meat sector’s survival, experts stressed at a farmer meeting organised by Hybu Cig Cymru - Meat Promotion Wales (HCC) last week.

Welsh Lamb reaches out to Scandinavian audience

PGI Welsh Lamb has become somewhat of an internet sensation in Sweden. 

Post-Brexit export strategy planned for Welsh meat

A ten-year Welsh red meat export strategy is in the works to maximise on global market opportunities for when the UK leaves the European Union. 

Welsh beef stars as chefs find success at Culinary Olympics

The Senior and Junior Welsh Culinary teams both found success at the recent Culinary Olympics in Erfurt, Germany, with dishes demonstrating PGI Welsh Beef. 

Welsh lamb receives celebrity chef support

Food writer and television personality Gizzi Erskine has developed a Welsh Lamb PGI recipe to be featured in new booklets by Hybu Cig Cymru – Meat Promotion Wales (HCC) this winter. 

Welsh-Danish connections grow following 20% sales rise

Carmarthenshire farmers Huw and Sheila Davies played host to visitors from Denmark following promotions by Hybu Cig Cymru – Meat Promotion Wales (HCC) that saw a 20% uplift in sales of Welsh lamb. 

Welsh Lamb showcased at Dutch barbecue fair

Consumers in Holland were fortunate enough to get a taste of PGI Welsh Lamb at the Big Green Egg Flavour Fair this summer. 

Welsh pork campaign urges consumers to shop local

In an effort to promote local pork producers, Welsh consumers are being offered the chance to win a hog roast in a campaign driven by Hybu Cig Cymru – Meat Promotion Wales (HCC). 

German food writers treated to farm to fork tour

A delegation of food writers from Germany were given an insight into the Welsh farming industry to experience first-hand how the nation’s lamb is reared. 

Provenance becoming more important with Welsh shoppers

Welsh shoppers are increasingly interested in where their food comes from, according to a new consumer survey from Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Scholarship winners to take fact-finding tour of US

The recipients of Hybu Cig Cymru – Meat Promotion Wales’ (HCC’s) 2016 scholarship have been announced at a reception at the Royal Welsh Show. 

Export opportunities dominate discussion at Royal Welsh Show

The fallout from Brexit and access to overseas markets were the main focuses for Hybu Cig Cymru – Meat Promotion Wales (HCC) at the opening day of this week’s Royal Welsh Show. 

Government investment results in new markets for Welsh red meat industry

Three years-worth of government investment of £1.2 million to fund export activities has resulted in over £38m of new safeguarded business for PGI Welsh Lamb and PGI Welsh Beef. 

Welsh red meat sector “proactive” in addressing climate change

Welsh beef and lamb producers are driving forward the industry’s climate change agenda by linking environmental actions to good commercial practices, according to research from Hybu Cig Cymru – Meat Promotion Wales (HCC). 

Welsh butchers challenged to meat cutting contest

Hybu Cig Cymru – Meat Promotion Wales (HCC) is challenging Wales’ finest butchers to take part in its inaugural meat cutting contest during the Royal Welsh Show, open to members of its Butchers’ Club. 

Wales visited by Scandinavian food journalists

Lamb and beef farmers in north Wales have been hosting a delegation of Danish food writers to show Scandinavian consumers how Welsh Lamb and beef is reared. 

Dan Biggar revealed as new Welsh beef ambassador

Welsh international rugby star Dan Biggar has been named the new ambassador for the Celtic Pride Premium Beef Partnership. 

Welsh abattoir businesses need further investment

Hybu Cig Cymru – Meat Promotion Wales (HCC) has recognised cattle, sheep and pig slaughtering businesses as contributing £461 million every year to the Welsh economy. 

Business apologises for gammon labelling error

A Welsh food business has apologised for a labelling error that misled customers about the origin of gammon. 

Celebrate Chinese New Year with Welsh lamb

Red meat promotion agency Hybu Cig Cymru – Meat Promotion Wales (HCC) will be celebrating the passing of the Year of the Sheep with Welsh Lamb through its digital marketing platforms this month. 

Butchers James Thomas (l) and Gavin Edwards. Images sourced from the South Wales Argus
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Butcher celebrates Six Nations with special sausages

To commemorate the launch of the Six Nations rugby tournament this weekend, A D Turner & Sons, based in Newport, Wales, has created a range of sausages to honour each participating country. 

EIDCymru splits opinion

A new electronic sheep movement reporting system, EIDCymru, is set to go live in Wales as of Monday, 18 January 2016, although not everybody in the industry is convinced about the need for the move. 

Peter Rushforth shows off his Welsh Young Butcher trophy
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Two on the trot for Welsh Young Butcher champion Peter Rushforth

Champion Welsh Young Butcher Peter Rushforth has successfully defended his title at the Royal Welsh Winter Fair in Builth Wells. 

Melanie Cargill (left) from HCC presented Chris and Colette Rogers with the Welsh Butcher of the Year award at BSOTY Awards 2015
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Welsh butcher looks forward after BSOTY success

After winning the title of Welsh Butcher of the Year at Meat Trades Journal’s Butcher’s Shop of the Year Awards 2015, Rogers & Son of Carmarthen is now focusing on launching a steak and gourmet burger bar in Pembrokeshire.

Heavenly campaign for Welsh beef

Welsh beef is the focus of a new TV campaign highlighting its succulence and flavour. 

Judging for last year's Young Butcher Competition
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Search for Wales’ best butcher

Skilled butchers from Wales are being called to show off their abilities at the Royal Welsh Winter Fair in Builth Wells next month. 

Welsh Government’s Farming and Food Minister Rebecca Evans at Asda in Cardiff
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Welsh Lamb receives new marketing push

In an effort to receive further backing for PGI Welsh Lamb, shoppers are being offered a luxury holiday for two to Antigua. 

Welsh Lamb hits the road

Hybu Cig Cymru – Meat Promotion Wales (HCC) has embarked on a roadshow in an effort to promote Welsh Lamb. 

Welsh Lamb receives a Danish makeover

Top chefs from Denmark proved how versatile Welsh Lamb is as they came together to create delicious barbecue meals from the meat. 

Clear country-of-origin labels introduced for Welsh meat

Packaging on Welsh fresh and frozen meat products must now carry a country-of-origin label. 

Disparity between head and retail prices of lamb had led to Welsh farmers planning a boycott
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Welsh farmers plan #nolambweek

In response to dropping lamb prices, a group of Welsh farmers plan to withhold their prime lambs between August 1-7.

The Prime Minister has praised Welsh lamb, stating exports are "booming"
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Welsh Lamb gets PM thumbs-up

UK Prime Minister David Cameron has praised “booming exports” of Welsh Lamb, which have been boosted by the Protected Geographical Indication (PGI) status. 

Wales eyes red meat export opportunities

New overseas markets are continuing to provide fresh opportunities for exporting Welsh Lamb and Welsh Beef, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

HCC outlines ambitious five-year targets for Welsh red meat industry

Hybu Cig Cymru – Meat Promotion Wales (HCC) has set out ambitious new five-year targets, encouraging all sectors of the Welsh red meat industry to secure a viable long-term future. 

HCC to highlight concerns facing Welsh red meat industry

Hybu Cig Cymru – Meat Promotion Wales (HCC) aims to tackle issues facing the Welsh red meat industry at this year’s Royal Welsh Show. 

Welsh students get a taste of local red meat

In an attempt to promote Welsh Lamb and Welsh Beef, sixth-form students from South Wales were taught about the importance of their country’s red meat.

HCC has moved to combat falling lamb prices
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HCC acts to counter falling lamb prices

Hybu Cig Cymru - Meat Promotion Wales (HCC) is to make an early start on marketing campaigns in an effort to tackle falling lamb prices.

Welsh focus on pig profits

Hybu Cig Cymru - Meat Promotion Wales (HCC) is to launch a new website to help promote Welsh pork, while ‘profiting from pig production’ will be the focus of an upcoming livestock festival in the country.

British meat bodies increase overseas activity

British red meat bodies are stepping up efforts to promote Welsh and Scottish red meat overseas.

Organic body meets Welsh Government on farming policy

Soil Association representatives met members of the Welsh Government yesterday (Thursday 30 April), to discuss their priorities for farmers and agricultural policy for the next 12 months.

Welsh meat body to hold meeting on pig disease

Hybu Cig Cymru – Meat Promotion Wales (HCC) will hold a meeting to increase the industry’s knowledge and awareness of the threat of porcine epidemic diarrhoea virus (PEDv).

Welsh body takes lamb promotion to Denmark

The British ambassador to Denmark hosted a Welsh Lamb reception at her home near Copenhagen to allow Welsh exporters to discuss potential business deals with Danish importers and retailers.

Head butcher, Ieuan Edwards
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Welsh butcher gains Ocado listing for meats

Butcher's Shop of the Year, Edwards of Conwy, in North Wales, has launched a range of meat products with online supermarket Ocado.

Welsh to present PGI Beef and Lamb at IFE

Hybu Cig Cymru – Meat Promotion Wales (HCC) is preparing to showcase Welsh Lamb and Welsh Beef at the UK’s largest food and drink event, IFE.

Higher production for Welsh beef forecast in 2016

New figures show higher calf registrations in Wales in 2014, pointing to higher beef production next year.

2 Sisters’ Welsh plant workers in consultancy

Unite the union has entered into a 45-day consultancy process with 2 Sisters food group as it has confirmed job losses at the Llangefni chicken processing factory.

Welsh red meat trade sets out strategic plan

A new strategic plan for the Welsh red meat industry will aim to increase sales by at least 34% to £776 million a year by 2020, Hybu Cig Cymru - Meat Promotion Wales (HCC) has reported.

Permission granted for new Welsh poultry plant

A new Welsh poultry processing plant will create 150 new jobs, after planning permission was granted for the multi-million-pound investment in Wrexham.

Welsh meat body to promote at Gulfood

Welsh food companies and organisations, including Hybu Cig Cymru (HCC) – Meat Promotion Wales, are aiming to identify new customers and partners at this year’s Gulfood show in Dubai.

Pak Mecca Meats own the abbatoir in Caernarfon
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Vets protest non-stun halal abattoir

The British Veterinary Association (BVA) has called on the Welsh government to end talks with a halal meat provider over an approved non-stun slaughterhouse.

Welsh body reports on positive visit to Norway

A recent Welsh trade mission to Norway was “extremely positive” and could lead to increased exports of lamb to the country, reported Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh body reports on subdued beef demand in 2014

Hybu Cig Cymru – Meat Promotion Wales (HCC) reported a “testing time” for beef producers as it reflected on 2014.

Welsh red meat body targets Dutch market

Hybu Cig Cymru (HCC) – Meat Promotion Wales is aiming to boost demand abroad as it prepares to showcase Welsh Lamb and Beef at the Netherlands’ largest hospitality fair next week.

Welsh trade mission to Norway

Welsh meat bosses are hoping to build on strong success in the Scandinavian markets with a major trade mission planned for Norway in the New Year.

HCC action plan on track

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) five-year action plan, to ensure a “profitable” and “sustainable” meat industry for the future, is continuing to hit targets, according to the organisation.

Welsh red meat roadshow reaches conclusion

Hybu Cig Cymru – Meat Promotion Wales’ (HCC) Red Meat Roadshow reached the last stage of its two-year journey at the weekend, at the famous Italianate village of Portmeirion.

Welsh Young Butcher of the Year crowned

Peter Rushford of Swans Farm Shop has been crowned Welsh Young Butcher of the year, claiming his place in the British team, due to compete in Paris next year.

Foreign interest in Welsh Lamb revealed

Details of recent trade missions to Wales from foreign retailers, importers and journalists interested in Welsh Lamb were revealed today (1 December) at the Royal Welsh Show by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Report claims demand must dictate Welsh Beef supply

Co-operation across the supply chain and better knowledge of consumer demand would help secure a positive future for Welsh Beef, a report into the industry has found. 

Three to vie for Welsh Young Butcher title

The Welsh Young Butcher competition gets under way next week and it is hotting up to be the toughest competition yet.

Welsh sheep electronic ID scheme proves resounding success

A £1 million electronic identification scheme for Welsh sheep farmers has proved a hit, according to Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh take lamb sector lead in Italy

PGI Welsh Lamb is now the market leader in the category in Italy, according to Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Italian agent Jeff Martin.

Edwards of Conwy crowned Butcher's Shop of the Year 2014

Edwards of Conwy was celebrating today (Friday 14 November) after being the first Welsh butchery business to take the overall title of Butcher’s Shop of the Year 2014.

Welsh Beef and Lamb gain €4.1m shot in the arm

Welsh Beef and Lamb will receive a €4.1 million boost to promote Welsh PGI meat across Europe, it was announced this morning (13 November 2014).

Welsh minister presents Beef and Lamb DVD to Sial delegates

Wales’ deputy minister for farming and food Rebecca Evans attended the Welsh stand at Sial Paris this year, and launched a multilingual DVD to promote Welsh meat to different markets.

Welsh sheep farmers give positive response to new technology

A new £1m project to help integrate electronic identification technology for Welsh sheep farmers is proving popular, Hybu Cig Cymru (HCC) has claimed.

Hunt begins for best young Welsh butcher

The Cambrian Training Company, alongside Hybu Cig Cymru (HCC), has announced the annual search is on for the best young Welsh butcher.

British meat bodies get set for Paris showcase

British meat bodies are preparing to go head-to-head with competitors from across the globe at this year’s Sial food show in a bid to increase global sales.

HCC brings forward campaign to support Welsh Beef

Welsh red meat promotion body Hybu Cig Cymru (HCC) has brought forward its new marketing campaign, promoted by the Welsh rugby team, in reaction to falling market prices.

Welsh meat body runs lamb recipe competition

Budding Welsh chefs are being encouraged to enter their best lamb recipes for the chance to win the Baafta Award.

Young Welsh butchers in Apprenticeship Awards shortlist

Two young Welsh butchers are hoping for success after being shortlisted in the finals for the prestigious Welsh Apprenticeship Awards.

Welsh meat body appoints Dutch marketer

The red meat promotion body for Wales has appointed a Dutch marketing representative, which it hopes will increase exports to the country.

Welsh butchers helped to promote PGI

Hybu Cig Cymru (HCC) – Meat Promotion Wales is aiming to help butchers promote PGI Welsh Lamb this month by sending them new promotional materials.

Welsh sheep farmers to benefit from £1m technology scheme

Welsh sheep farmers are set to benefit from a £1 million Welsh government project, which will help them embrace technology and improve profits.

Welsh red meat body to offer SME training

Hybu Cig Cymru (HCC) is to offer employees of small and medium (SME) Welsh abattoirs and cutting plants new training opportunities to “maximise efficiency”.

Welsh meat to the fore at NATO Summit

With the NATO Summit Wales taking in place in Newport this week, the world’s press will be treated to Welsh Lamb and Welsh Beef at a reception, courtesy of Hybu Cig Cymru (HCC) – Meat Promotion Wales.

Welsh red meat body to embark on autumn campaign for lamb

‘Not all lamb is created equal’ is the motto of the new marketing campaign from Hybu Cig Cymru (HCC), which aims to raise consumer demand of Welsh Lamb.

Meat body congratulates gold medallist

Hybu Cig Cymru (HCC) has congratulated Welsh cyclist Geraint Thomas for his gold in the Coomonwealth Games road race.

Roadshow promotes Welsh meat to visitors

The Welsh Red Meat Roadshow, organised by Hybu Cig Cymru – the meat promotion body for Wales – will make its next stop at Oakwood Theme Park.

Welsh red meat body embarks on Netherlands campaign

Hybu Cig Cymru – Meat Promotion Wales (HCC) is looking to increase overseas demand for Welsh Lamb and Welsh Beef by starting a marketing drive in the Netherlands.

Kate Humble to address Welsh red meat conference

Television personality Kate Humble will speak at this year’s Hybu Cig Cymru (HCC) annual conference, it was announced today (22 July).

Falling prices push beef industry to breaking point

The “‘sword of Damocles’ is hanging over the beef industry” due to falling prices and a lack of retailer support, according to the chairman of Hybu Cig Cymru (HCC), the meat promotion body in Wales.

Welsh Lamb and Beef exports boost country’s economy

International sales of Welsh Lamb and Welsh Beef earned the Welsh economy more than £224 million last year, according to new figures.

Welsh Lamb makes play for US market

Negotiations are under way to open up exports of Welsh Lamb to the USA, which could be worth £20 million a year to the Welsh meat industry.

New director for Welsh farmers’ union

The Welsh National Farmers’ Union (NFU Cymru) has appointed a new director at a time when representation of its members has “never been more important”.

Welsh farmer demonstrates large-scale pedigree pig production

The owner of Wales’ biggest herd of Pedigree Welsh Pigs sought to demonstrate that it is possible to survive as a large-scale, sustainable producer of the breed, at an open day on his Gower farm.

Welsh butcher chosen as Learner of the Year finalist

A young Welsh butcher, who has been selected to represent Great Britain in a European skills competition, has been selected has a finalist for Learner of the Year.

Irish beef imports put pressure on Welsh supply

An increase in Irish beef imports has resulted in a dramatic fall in prices of Welsh steers according to the Welsh red meat body Hybu Cig Cymru (HCC).

Welsh meat promotion body seeks next study scholars

Hybu Cig Cymru (HCC) - Meat Promotion Wales has launched a search for scholars to enrol in their new livestock scholarship.

More Welsh lambs meet market requirements

The Welsh sheep industry saw an increased number of lambs meeting market requirements in 2013, according to new figures from Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh success at Food & Drink Expo

Exhibitors on the Food and Drink Wales stand reported a successful Food & Drink Expo 2014, benefiting from powerful branding, a prominent location and an exclusively Welsh showcase area.

Italian stores in Welsh Beef promotion

Welsh Beef is available in Italy for the first time, as the PGI product has hit the shelves of 80 stores in a special promotion this spring.

Welsh red meat on display at Food & Drink Expo

Welsh Lamb and Beef will feature at the UK’s largest food and drink trade show next week.

Swedish supermarket giant to sell Welsh Lamb

‘Europe’s largest supermarket’, which will open in Sweden in April, will stock a range of PGI Welsh Lamb products.

HCC sponsors green energy event

Hybu Cig Cymru – Meat Promotion Wales (HCC) will be one of the main sponsors of the Royal Welsh Grassland & Alternative Energy Event 2014, which will focus on green renewable energy.

Welsh beef calf registrations fall faster than the rest of Britain

Beef calf registrations fell more steeply in Wales than in the rest of Britain during 2013, according to figures released by the British Cattle Movement Service.

Welsh farmers slate proposed cattle compensation system

The Welsh Government’s proposed plans to change the way compensation is calculated for cattle herds affected by bovine TB has drawn strong criticism from farmers.

‘Overwhelmingly positive’ response to US Welsh lamb mission

Hybu Cig Cymru (HCC) – Meat Promotion Wales said its diplomatic mission to promote Welsh Lamb exports in North America was very successful.

Welsh Lamb mission seeks share of US market

A Welsh Lamb mission to the USA, organised by Hybu Cig Cymru (HCC) – Meat Promotion Wales, is under way in a bid to open up the US market and add £20m to the Welsh economy.

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