Keyword » welsh lamb

Meat recipe channel caters to 21st century audience

A new recipe channel has been launched to showcase the versatility of Welsh Lamb and Welsh Beef and pork. 

Chefs celebrate Welsh lamb as part of Love Lamb Week 2017

Welsh lamb entered the spotlight last week, as under-appreciated cuts were showcased by celebrated chefs as part of Love Lamb Week (1-7 September).

Asda stores throw weight behind Welsh Lamb

Asda has announced it will stock premium PGI Welsh lamb in the butchery counters of 72 of its largest stores, from now through to the autumn.

Welsh lamb welfare showcased for Danish campaign

Danish consumers of Welsh lamb are being granted the privilege of accessing a 24-hour live stream, allowing them to see the high quality standards in which the animals are being raised.

Welsh Lamb strengthens ties with French consumers

The Welsh red meat industry said that it is “determined” to show its commitment to its European customers, including France, which is its largest overseas market.

Celebrated chef showcases Welsh Lamb in new pop-up

Amateur chef and food blogger Imran Nathoo has thrown his support behind Welsh Lamb to develop his take on the classic kebab. 

Butcher ‘thrilled’ by royal recognition

A Welsh butcher has become one of an exclusive club of 16 Royal Warrant Holders in Wales, and is the only butcher in the country to achieve the recognition.

Welsh red meat sector to ‘intensify’ export quest

Welsh meat firms are courting customers in Hong Kong, Canada, Europe and the Middle East among others as the country's export push builds momentum.

Convenience options drive Welsh lamb sector

Tapping into the convenience market has the potential to offer a £7.2 million opportunity for the Welsh lamb sector. 

HCC launches Welsh Butcher of the Year competition

Hybu Cig Cymru – Meat Promotion Wales (HCC) has begun its search for the 2017 Welsh Butcher of the Year.

Aldi adds Welsh Lamb products in Wales

Aldi is launching five new Welsh Lamb products to its stores in north Wales.

Welsh meat industry ‘pleased’ with food name protection talks

Hybu Cig Cymru – Meat Promotion Wales (HCC) has welcomed progressive talks in Westminster over securing the food name protection given to Welsh Lamb, Welsh Beef and other products as the UK leaves the European Union. 

Welsh red meat industry prepares for volatile year

The Welsh red meat sector has been told it must show the “greatest resilience, agility and adaptability” in what is predicted to be a volatile 12 months. 

Red meat tariff-free Brexit deal ‘critical’, says Welsh industry

Outgoing Hybu Cig Cymru - Meat Promotion Wales (HCC) chairman Dai Davies has stressed the importance of post-Brexit free trade negotiations and their impact on the Welsh red meat industry. 

Welsh meat board to support new GCSE qualification

Hybu Cig Cymru – Meat Promotion Wales (HCC) is providing training and materials for teachers as part of a new GCSE qualification in food and nutrition. 

Government investment results in new markets for Welsh red meat industry

Three years-worth of government investment of £1.2 million to fund export activities has resulted in over £38m of new safeguarded business for PGI Welsh Lamb and PGI Welsh Beef. 

Welsh meat industry encouraged to tackle Brexit head-on

The farming and meat industry has been urged to “roll up its sleeves” as Great Britain faces leaving the European Union. 

Welsh butchers challenged to meat cutting contest

Hybu Cig Cymru – Meat Promotion Wales (HCC) is challenging Wales’ finest butchers to take part in its inaugural meat cutting contest during the Royal Welsh Show, open to members of its Butchers’ Club. 

Wales visited by Scandinavian food journalists

Lamb and beef farmers in north Wales have been hosting a delegation of Danish food writers to show Scandinavian consumers how Welsh Lamb and beef is reared. 

Wales celebrates top lamb producer

Hybu Cig Cymru – Meat Promotion Wales (HCC) is to honour Daphne Tilley on receiving an MBE for her contribution to the food industry, in particular Welsh Lamb. 

Welsh Lamb makes Danish headlines

Welsh Lamb is making waves in Denmark, after featuring on a major television flagship news programme, TV Avisen. 

Swedes bid for Welsh Lamb

For the first time, Swedish consumers are able to bid for Welsh Lamb on online auctioning site, Tradera. 

HCC marketing campaign wins marketing awards

Summer and autumn marketing campaigns to help promote Welsh Lamb products and combat pressure on prices have been recognised at the Drum Network Awards. 

Welsh Lamb racks were among the dishes served at the event in Dubai
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Welsh Lamb hopeful of export boost in Dubai

Key exporters in the Welsh red meat industry met with over 50 of Dubai’s high-end purchasers in a networking event hosted by Hybu Cig Cymru – Meat Promotion Wales (HCC), with the purpose of boosting Welsh Lamb exports.

Welsh butchers experienced an increase in lamb and beef sales thanks to a marketing campaign
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Welsh promotional campaign hailed a success

In-store promotion is “very customer-friendly and increases sales”, according to Welsh butchers.

Welsh Government’s Farming and Food Minister Rebecca Evans at Asda in Cardiff
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Welsh Lamb receives new marketing push

In an effort to receive further backing for PGI Welsh Lamb, shoppers are being offered a luxury holiday for two to Antigua. 

Welsh lamb industry urged to increase shelf-life

Hybu Cig Cymru - Meat Promotion Wales is seeking industry views on how to help Welsh Lamb products stay on shop shelves for longer, increase their market value and boost export potential.

Welsh Lamb hits the road

Hybu Cig Cymru – Meat Promotion Wales (HCC) has embarked on a roadshow in an effort to promote Welsh Lamb. 

Welsh Lamb receives a Danish makeover

Top chefs from Denmark proved how versatile Welsh Lamb is as they came together to create delicious barbecue meals from the meat. 

The Prime Minister has praised Welsh lamb, stating exports are "booming"
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Welsh Lamb gets PM thumbs-up

UK Prime Minister David Cameron has praised “booming exports” of Welsh Lamb, which have been boosted by the Protected Geographical Indication (PGI) status. 

Welsh pig producers get online support

A new website is being launched to encourage customers to consume high-quality Welsh pork.

Wales eyes red meat export opportunities

New overseas markets are continuing to provide fresh opportunities for exporting Welsh Lamb and Welsh Beef, according to Hybu Cig Cymru – Meat Promotion Wales (HCC). 

HCC has moved to combat falling lamb prices
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HCC acts to counter falling lamb prices

Hybu Cig Cymru - Meat Promotion Wales (HCC) is to make an early start on marketing campaigns in an effort to tackle falling lamb prices.

Welsh body takes lamb promotion to Denmark

The British ambassador to Denmark hosted a Welsh Lamb reception at her home near Copenhagen to allow Welsh exporters to discuss potential business deals with Danish importers and retailers.

Welsh to present PGI Beef and Lamb at IFE

Hybu Cig Cymru – Meat Promotion Wales (HCC) is preparing to showcase Welsh Lamb and Welsh Beef at the UK’s largest food and drink event, IFE.

Welsh body reports on positive visit to Norway

A recent Welsh trade mission to Norway was “extremely positive” and could lead to increased exports of lamb to the country, reported Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh red meat body targets Dutch market

Hybu Cig Cymru (HCC) – Meat Promotion Wales is aiming to boost demand abroad as it prepares to showcase Welsh Lamb and Beef at the Netherlands’ largest hospitality fair next week.

Welsh trade mission to Norway

Welsh meat bosses are hoping to build on strong success in the Scandinavian markets with a major trade mission planned for Norway in the New Year.

Foreign interest in Welsh Lamb revealed

Details of recent trade missions to Wales from foreign retailers, importers and journalists interested in Welsh Lamb were revealed today (1 December) at the Royal Welsh Show by Hybu Cig Cymru – Meat Promotion Wales (HCC).

Welsh take lamb sector lead in Italy

PGI Welsh Lamb is now the market leader in the category in Italy, according to Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Italian agent Jeff Martin.

Welsh Beef and Lamb gain €4.1m shot in the arm

Welsh Beef and Lamb will receive a €4.1 million boost to promote Welsh PGI meat across Europe, it was announced this morning (13 November 2014).

Welsh minister presents Beef and Lamb DVD to Sial delegates

Wales’ deputy minister for farming and food Rebecca Evans attended the Welsh stand at Sial Paris this year, and launched a multilingual DVD to promote Welsh meat to different markets.

British meat bodies get set for Paris showcase

British meat bodies are preparing to go head-to-head with competitors from across the globe at this year’s Sial food show in a bid to increase global sales.

Welsh meat body appoints Dutch marketer

The red meat promotion body for Wales has appointed a Dutch marketing representative, which it hopes will increase exports to the country.

Welsh butchers helped to promote PGI

Hybu Cig Cymru (HCC) – Meat Promotion Wales is aiming to help butchers promote PGI Welsh Lamb this month by sending them new promotional materials.

Welsh meat to the fore at NATO Summit

With the NATO Summit Wales taking in place in Newport this week, the world’s press will be treated to Welsh Lamb and Welsh Beef at a reception, courtesy of Hybu Cig Cymru (HCC) – Meat Promotion Wales.

Welsh red meat body to embark on autumn campaign for lamb

‘Not all lamb is created equal’ is the motto of the new marketing campaign from Hybu Cig Cymru (HCC), which aims to raise consumer demand of Welsh Lamb.

Welsh red meat body embarks on Netherlands campaign

Hybu Cig Cymru – Meat Promotion Wales (HCC) is looking to increase overseas demand for Welsh Lamb and Welsh Beef by starting a marketing drive in the Netherlands.

Welsh Lamb Club chef crowned ‘Food Personality of the Year’

Celebrity chef Cyrus Todiwala, a member of Hybu Cig Cymru (HCC) – Meat Promotion Wales’ Welsh Lamb Club, has been named Food Personality of the Year at the BBC Food and Farming Awards.

Summer recipes for Welsh Beef and Lamb

Hybu Cig Cymru (HCC) - Meat Promotion Wales has developed some new Welsh Beef and Lamb recipes, just in time for summer.

Welsh Lamb seeks to start trading with Sweden

Representatives from the Welsh Lamb industry visited Sweden last week to discuss trading following a growing demand for consumers.

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