McDonald’s aims for sustainable beef

McDonald’s has announced a three-part plan to convert all the beef in its supply chain to meat that comes from verified sustainable sources.

In a statement posted on its website, McDonald’s said it aims to begin purchasing sustainable beef in 2016.

The statement reads: “We want to do our part to improve environmental practices in the way beef is produced, support positive workplaces in the beef industry, and drive continuous improvement in animal health and welfare. Plus, we envision doing all of this while providing affordability and quality, along with economic viability for those who raise cattle and produce beef.”

The fast food chain has drafted guiding principles and best practices for sustainable beef. In 2014 the company plans to support developments of global principles and criteria.

The three-part plans involves ‘Our Aspirations’, ‘Our Vision’ and ‘Our Approach’.

The McDonald’s statement adds: “We cannot do this alone, so we will listen, learn, and collaborate with stakeholders, from farm to the front counter, to develop sustainable beef solutions.”

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