Foodservice operators urged to reassess bacon offering

Brakes is urging operators to reassess their bacon offering, in light of the rising popularity of smoked bacon.

The distributor has said the foodservice industry should ensure it offers the smoked variety, not currently offered by many hotels and catering establishments.

According to Brakes, the UK foodservice industry consumes 1.7 billion pounds of bacon, with breakfast becoming an increasingly popular eating-out occasion for consumers.

Eighty-eight per cent of consumers stated that the quality of the bacon served at breakfast was either very or fairly important to their overall enjoyment of the meal, according to the Bpex Foodservice Bacon Report (January 2013).

Neil Smith, head of food marketing, Brakes, said:  “The rising popularity of smoked bacon is due to the distinct flavour, which can help offer a better experience for consumers. This flavour profile allows operators to give their customers the best offering to encourage consumption.”

Bpex launched its Foodservice Bacon Report last year, stating it was the most versatile ingredient for chefs and had a growing place on UK menus.

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