Beef jerky business sold to customer

Bare Earth, producer of Biltong dried meat snacks, has been sold to customer Mariani Foods Europe in a pre-pack deal.

The sale, which secured 13 jobs at the Yorkshire manufacturer, was overseen by administrators The P&A Partnership.

The combined companies will be renamed New World Foods (Europe) with immediate effect, and will form a wholly owned subsidiary of Mariani Foods Pty (Australia). The company will be managed independently to better serve the UK and European markets, according to Mariani.

Don Nisbet, group managing director of Mariani Foods, said: “This is an exciting time for New World Foods, we have successfully acquired the assets from Bare Earth that will allow us to offer British-made biltong and jerky, something that means a lot to the consumers we’ve spoken to over the years.

Bare Earth was established in Ripon in 2003, before moving to its current premises in York last year. The £1.1m business lost two of its major retail customers last year, resulting in a 50% drop in sales. Coupled with the investment in the new site, the firm was left in financial trouble.

Gareth Rusling, joint administrator, The P&A Partnership, said: “This deal will enable the brand to grow again and, most importantly, everyone in the business has been able to keep their job.”

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