Pig & Poultry Fair to look at utilising media

This year’s British Pig & Poultry Fair will discuss how businesses can use media to grow.

The Royal Agricultural Society of England (RASE) fair will be held at Stoneleigh Park on 13 and 14 May, and will look at how those in the pig and poultry sector can utilise the media positively.

Alice Bell, head of RASE technical events, said: “With a commitment to covering the issues that can really impact producers, we have dedicated this year’s programme of forums to helping pig and poultry farmers grow their business. Utilising the media has been identified as a key way in which this can be achieved.”

Experienced communications specialist Malcom Munro will present the forum ‘Unlocking the power of media to grow our businesses’. It will take place on Tuesday 13 May at 11.30am.

The media expert will explain how, when trying to reach customers, the industry should avoid focusing on challenges and highlight the positives instead.

Munro said: “The industry needs to make an emotional connection with its consumers. Story-telling is one of the most powerful ways to do this. It is much more powerful than just delivering information. The pig and poultry industries have a lot of good stories to tell. It’s these stories which need to reach consumers.”

National Farmers’ Union president Meurig Raymond will chair the forum. He said: “We shouldn’t underestimate the power of the media to help the sector better connect with consumers and the wider audience. This forum will provide the perfect platform for generating industry enthusiasm in utilising the media at a time when agriculture is so far up the news agenda.”

The British Pig & Poultry Fair is a free business event, but visitors must complete a registration form to gain entry. They can do so at www.pigandpoultry.org.uk.

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