Two more retailers join SuperMeat battle

The Co-operative Group and Aldi are the latest supermarket chains to join the battle for prizes at the prestigious SuperMeat & Fish Awards 2014.

The two companies will be joining rival retailers Asda, Morrisons, Tesco and Lidl to compete for awards in the product section of the competition, while Morrisons, Tesco and Asda will be going head to head to take home the title of Meat & Fish Retailer of the Year.

All of the retailers will be competing across 13 categories for product awards, including everything from Most Innovative to Best Pie with products, and the entry deadline has been extended to Friday, 28 March.

Ed Bedington, editor of MTJ, which organises the awards, said: “It’s great to have both The Co-op and Aldi on board and I’m sure they will give their rivals a strong showing in the product categories. This competition is one everyone wants to win, and this year is no different. We will be looking forward to receiving entries and getting our teeth into the judging.”

The competition recognises excellence across the multiple retail meat and fish sector and will see the retailers compete across both product and store categories to take home awards. It sees products exhaustively assessed by a panel of expert and consumer judges, while stores are visited the length and breadth of the UK and judged against their rivals. Participants are also given an authoritative feedback report on how their products and stores have performed.

The awards are sponsored by Bpex, Eblex, Hybu Cig Cymru - Meat Promotion Wales, the Livestock & Meat Commission Northern Ireland, Tönnies and Seafish.

For details on the awards and the opportunity to enter your products, contact Corie-lea Evans on 01293 610439 or email her at

•Best Beef Product
•Best Fish or Seafood Product
•Best Lamb Product
•Best Packaging
•Best Pie
•Best Pork or Bacon Product
•Best Poultry Product
•Best Product New to Market
•Best Product Sold on a Value Platform
•Best Ready Meal Product (minimum of 12,5% meat, poultry or fish content)
•Best Ready to Eat Product (where no cooking required)
•Best Sausage Product
•Most Innovative Product

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