Peter Kendall appointed as new AHDB chair

Former National Farmers’ Union president Peter Kendall has been appointed by government as the new chair of the Agriculture & Horticulture Development Board (AHDB), with effect from 1 April 2014, for a three-year term.

Kendall has replaced John Godfrey, who stepped down after his term in office at the end of March. The ministerial appointment was approved by the devolved administrations in Scotland, Wales and Northern Ireland. Kendall will be paid £50,000 per annum on a two-days-a-week basis.

Kendall said: “For a long time I have expressed great optimism in the future of British agriculture and I believe AHDB must be central to providing farmers and growers with the tools required to deliver growth over the coming years. John Godfrey and his team have worked hard to drive synergies and reduce administrative costs to levy payers. It is essential that this work continues and a clear vision is communicated to levy payers to earn their support and backing for the important work that will be required to ‘grow British agriculture’ over the coming years.”

Parliamentary under-secretary of state for farming, food and marine environment George Eustice said: “I welcome Peter Kendall’s appointment as chair of AHDB and look forward to working with him. He has considerable experience of the farming and food industry, so is well-placed to take AHDB forward. I would like to thank John Godfrey for all his hard work.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?