British success at Asian trade show

British meat exporters, who exhibited on an Eblex/Bpex stand, reported high levels of interest after showcasing their products at the Food and Hotel Asia 2014 (FHA2014) convention in Singapore last week (8-11 April).

The exhibition gave UK producers the opportunity to develop their customer base in Asia and beyond, and Charles Baughan from Westaway Sausages told that there were a large number of enquiries into British products.

“Everyone on the British stand got significant interest. Singapore is within a seven-hour flight of two-thirds of the world’s population – from South Korea in the north to New Zealand in the south, and from India across to Hawaii. We had representatives from retail and foodservice from the entire region visit our stand.

“At Westaways we had enquiries for our sausages from an incredible total of 21 countries that are new to us. Even more exciting is that permits are already in place to allow us to export immediately.”

Baughan reported a particular interest in pork products. “Pork was very well represented at the show. What was impressive was the number of visitors choosing to focus on British pork and pork products.”

The Westaway MD told that he and Eblex export manager Jean-Pierre Garnier had gone out to the biennial show in 2012 to investigate. Due to a positive response, he said, Eblex and Bpex and gone back in force this time around.

Baughan added that there were two major positives to come out of FHA2014. Firstly, he had been able to reconnect with existing customers and review business. Secondly, he was able to meet new people, introduce them to British products, and hoped the relationship would go on for many years.

He said: “We’ve never really reached critical mass – we’ve just exported pallets. But following this show I think we will be able to start shipping containers over.”

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