Black pudding firm to double capacity with £1.4m spend

The Bury Black Pudding Company has the capacity to double its production and is targeting overseas markets after a £1.4m investment programme.

The investment, backed by HSBC, will allow the company to take on 20 new members of staff. The company currently produces 35 tonnes of black pudding a week from its Bridgehall Lane premises in Bury, but it will now be able to double that after leasing a further two units and expanding its packing and refrigerated storage capacity.

Managing director Debbie Pierce said: “The investment will drive the expansion of the business. Not only will we be able to produce more product, it means we can develop new product lines, such as gluten-free and chilli flavour, we can also produce different pack sizes, as well as frozen products, which will open up more opportunities in the foodservice sector.”

With the floor space more than doubling from 10,000sq ft to 25,000sq ft and new equipment being acquired, The Bury Black Pudding Company believes the investment programme will help double turnover to £6m over the next two years.

HSBC’s Manchester Commercial Centre provided a £460,000 funding package, taking it from its new £200m fund to help Greater Manchester SMEs.

Most of the business’ current turnover comes from the UK’s major supermarkets, but it is now targeting foodservice and overseas markets as well. The company plans to launch its products into Spain, the US, and Hong Kong in a new export strategy.

Pierce added: “We are particularly excited about the overseas opportunities. We know that black pudding is popular with expatriates, but we are also confident that it will appeal to local palates. We have received enquiries from overseas for a number of years, but have been unable to produce enough black pudding to satisfy demand. This investment will change that.”

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