AHDB president outlines vision for agri-food sector

In an address to employees, Peter Kendall, president of the Agriculture & Horticulture Development Board (AHDB) said that ensuring food security was the organisation’s biggest challenge.

Kendall said the board must focus on ensuring food security by helping British farmers in growing more and importing less. “Instead, we are growing less and importing more. I want AHDB to help to reverse this,” Kendall argued.

Kendall also highlighted his vision for British farmers becoming world leaders: “My vision for AHDB is for us to be right at the heart of ‘growing British agriculture’, by developing world-beating technology, increasing the uptake of technology and innovation on farms, providing the best and most up-to-date market intelligence, growing our exports and attracting and up-skilling producers and their staff.

“We’ve got a great story to tell, great examples of our levy-payers’ levy in action – and as long as we aim high, there’s a lot more to come.”

Parliamentary under-secretary of state for farming, food and marine environment George Eustice asked whether the AHDB should be streamlined into one organisation: “It is vitally important that we all concentrate on addressing the future needs of levy payers. I have been encouraged by the way AHDB is becoming a more focused and efficient organisation.

“There is an important question about whether AHDB should be more of a single entity rather than operating as six separate sectors and I’m pleased that the board has already started to look at this.

“AHDB is an organisation with a recognised wealth of expertise in so many areas – exports, knowledge transfer, R&D. Let us get the message out there that this expertise is working hard for the levy payer and making a real difference.”

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