Sainsbury’s alters ‘lean’ mince labelling

Sainsbury’s has reported changes to its labelling of “lean” mince and reformulated its own-brand beef mince meat to remove fat.

As part of a customer pledge to reduce fats in its own-brand products, Sainsbury’s will remove 244 tonnes of fat from its eight own-brand mince meat lines: “We achieved this by selecting leaner cuts of meat, which will save two billion calories from our customers’ baskets,” a spokeswoman for the supermarket reported.

The supermarket will also stop the use of the description “lean” on mince meat packaging, instead opting to use fat percentages. For example, the labels now say 5%, 10%, 15% or 20% fat across the full range of different mince meats: “For consistency across the range, we’ve made the changes to our pork, lamb and turkey. For the majority, we have simply stated the fat content that has always been present.”

The spokeswoman added: “Sainsbury’s has always championed simple, clear on-pack labelling, and helping customers differentiate these products makes it easier for them to shop.”

Under law which came into force on 1 January 2014, for mince meat to be labelled “lean meat” it must contain 7% or less fat and 12% collagen or gristle content.

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