Quality Standard Mark welcomes new members

Eblex’s Quality Standard Mark (QSM) scheme is continuing to grow in its tenth year, with more than 50 new members joining in one week at the start of the summer.

The new additions include 47 independent retail butchers and three farm shops, and Eblex said they came as a result of new communications with non-members, offering businesses a selection of free promotional materials.

The QSM scheme provides high standards of independently inspected assurance, guaranteeing food safety, animal welfare, eating quality and care for the environment.

The new members will benefit from a variety of marketing support and regular point-of-sale kits including posters, cabinet cards, cut charts and recipe books.

Michael Richardson, Eblex direct sales manager, said: “As well as having access to business support and free marketing materials, QSM scheme members qualify to use the QSM beef and lamb logos in-store, on their website and on other marketing literature. This enables members to confidently inform their customers about the provenance, traceability and eating quality of the beef and lamb they offer. The QSM scheme is free to join – retailers simply need to be registered with Eblex and sourcing beef and lamb through an approved supply chain.

“We’re thrilled with the response we’ve had so far; as well as the new sign-ups, more than 200 additional companies have expressed an interest in joining the scheme.”

Laura Bishop, Eblex marketing manager (Quality Schemes), said: “With more consumers than ever seeking quality beef and lamb, which is both safe and traceable, retailers are recognising the benefits of belonging to an assurance scheme such as Eblex’s Quality Standard Mark scheme. Our QSM scheme is celebrating its tenth anniversary this year and currently has 2,725 members.”

Those interested in joining the scheme can visit www.eblextrade.co.uk or call the QSM hotline on 0845 491 8787.

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