Eblex extends mini-roast campaign to TV

Following the launch of the mini-roasts brochure, Eblex has revealed it will promote the product through a television advertisement.

The 10- and 30-second advertisements see a man at the end of his working day volunteering to take charge of supper. He makes his way home by way of a rocket-powered jetpack, which is, in fact, an oven with a mini-roast cooking inside.

The advert, ‘Jetpack Journey Home’ aims to convey the ‘Why wait ’til Sunday?’ message, while encouraging viewers to use the hashtag #miniroast on social media.

Jane Ritchie-Smith, head of consumer marketing for Eblex, said: “Consumers have been crying out for some much-needed innovation. Last year, we introduced The Carvery – a range of beef and lamb mini-roasts developed to appeal to smaller households and those looking for a simple, yet rewarding midweek meal solution.

“Our new TV campaign has been developed to inspire consumers to consider a beef or lamb mini-roast when planning their midweek meals.”

‘Jetpack Journey Home’ will be aired on ITV on Tuesday and Wednesdays from 22 September 2014 until the end of October.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?