Wiltshire butcher takes caterers on farm visit

A Wiltshire butcher’s shop took 70 caterers from the South of England on a ‘farm to fork’ day to raise awareness about traceability and local produce.

Walter Rose and Son butchers took the caterers to the Wiltshire beef farm, from which it buys its cattle, to meet with farmers and see the cattle. Eblex Foodservice manager, who helped organise the day out, also provided a cookery demonstration, while the butchers from Walter Rose and Son performed a butchery masterclass.

Wiltshire beef farmer Tim Johnson commented: “Being able to meet the people who are selling our product to the public in their pubs and restaurants is a vital part of the story.”

Walter Rose and Son owner Steve Cook deemed the day a success: “We talk about quality and taste and texture, we tell our customers about the importance of buying locally raised, naturally fed animals and how careful management and butchery of the carcase adds the magic to the story but we wanted to be able to walk and talk them through the whole process; to let them see and hear the reality . It was a cracker of a day, a real runaway success.

“Many of these people were experiencing the rearing process for the first time and gained an understanding of the hard work and care that goes into these animals. We were also able to demonstrate why we choose particular breeds and a particular style of animal in order to provide the finest quality on the plate and to give them a personal and first hand experience of the unique relationship we have with our key suppliers.”

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