Bpex reveals sausage finalists in multiple retailer and brands category

British Sausage Week has announced the finalists for its ‘multiple retailer and brands’ sausage category after a week of “intense judging”.

Bpex, organiser of British Sausage Week (3-9 November 2014), has launched the sausage competition for producers and retailers to get involved in the event.

The winner of the ‘multiple retailer and brands’ category, which received over 50 entrants, will be announced at the grand final at Butchers’ Hall on 31 October 2014 when the Overall Champion will be announced, just ahead of British Sausage Week.

The finalists include:

Asda – ‘Premium Pork and Toffee Apple Sausages’
Lidl – ‘Premium Cumberland Sausages’
Tesco – ‘Finest Lincolnshire Sausage’
Tesco – ‘Finest Pork Honey and Fennel Sausages’
Waitrose – ‘Perfectly Seasoned Gourmet Pork Sausages with Black Pepper and Nutmeg’
Waitrose – ‘6 Subtly Smoky Dogs’

Bpex butchery and product development manager Keith Fisher said: “The first round of the competition was extremely difficult to judge, partly due to the incredibly high standard of entries, but also because we saw so much innovation in the sector, which made the judging process really challenging.

“British Sausage Week is a fantastic platform to promote the hundreds of quality pork sausages available today. Retailers can use their success in the competition to highlight their own quality sausages, driving sales and raising awareness of quality-assured pork sausages.”

Other categories include ‘foodservice’ and ‘independent butcher’.

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