Licence to Grill - RAPS on the campaign trail

For the first time in the UK, under the title of "Licence to Grill" RAPS is launching a promotional campaign for retail butchers.

The concept is geared around the summer barbecue season and will provide them with ideas to boost summer sales. The promotional support scheme will provide a recipe booklet with over 30 new products ideas and easy to follow recipes for the counters, POS material for the shop window and product display cards for the counter and a customer gift scheme.

This scheme is intended to involve the consumer in the "Licence to Grill" campaign and reward their custom with fun gifts.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?