Heck moves into burger and meatball market

Sausage brand Heck has announced plans to open a “state-of-the-art” processing site in Ripon as it moves into the burger and meatball market.

The Yorkshire site will create 10 new jobs and 7000 square foot more production space for Heck, which it said allows the brand to focus on its new ventures.

Tesco will be the first retailer to stock the new Heck burgers and meatballs, which go on sale this week.

Sheila Bourne, Tesco commercial assistant for burgers and meatballs, said: “We have seen how Heck has brought new shoppers to the sausage category and we hope we will see similar results in the burger aisle when they go on sale later this week.”

Roddy Keeble, who is in charge of production at Heck, said the brand has been preparing for growth over the past six months.

“Being a smaller and independent business means that we can work much quicker when it comes to new ideas and responding to what customers want, and we’ve been driving growth in the sausage category by bringing younger customers into a sector that has traditionally been dominated by own label.

“Investment in the plant and new equipment will be key to our success and new product development next year and we’re hoping to have some fun with some new shapes and formats too,” Keeble said.

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