Infographic: Christmas food and drink spend set to rise, but patterns to change

Spending on Christmas food and drink is set to grow this year, but shoppers will spread their purchases across a number of stores, with less emphasis on one large trip, according to food researcher IGD.

The company forecast that spending will be worth £20bn this year, representing growth of 1.2% year on year.

Joanne Denney-Finch, IGD chief executive, explained that consumers will also be shopping around more: “Even at Christmas, shoppers are still looking for ways to help manage their finances. As we’ve seen over the rest of this year, the big weekly shop is in decline – and this is no different at Christmas.

“Only three out of 10 (27%) shoppers are planning to do a ‘big Christmas shop’, as most people are intending to spread their shopping across a number of grocery formats and trips, with just over half (52%) of them preferring to use a number of different stores and many of them doing so to secure the best prices. They are prepared to put the effort in to get the best products from a diverse range of stores, which is why a quarter (25%) of shoppers tell us they are going to ‘cherry pick’.”

Discounters and online channels are set to do good business, with the former’s share of the market set to be £1.5bn, and the latter £1bn.

Denney-Finch added: We’re expecting food discounters to be the fastest-growing part of the UK grocery market this Christmas... Seven out of 10 (67%) shoppers tell us they’re going to use them, and 6% of these people say they don’t normally shop there, but will try them this festive period.

“Half of shoppers (46%) are planning to buy some of their festive food and groceries online. This is being helped with more click-and-collect options available this year, including transport hubs, and more people paying for online subscription delivery passes.”

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