Scotch Beef named Scottish consumers’ favourite

Ahead of shortbread, smoked salmon and even haggis, Scotch Beef PGI has been named as Scotland’s favourite food.

The announcement comes after the 2014 Food & Drink campaign, dedicated to promoting Scottish food and drink producers, commissioned a YouGov poll to reveal the Scottish public’s number one food. Coming in second was haggis with Scotch Lamb, which also has a PGI.

Jim McLaren, chairman of Quality Meat Scotland (QMS), which markets the Scotch Beef PGI brand, said: “Today’s news is a fantastic boost for the Scottish red meat industry and all those who work so hard to bring top-quality Scotch Beef, Scotch Lamb and Specially Selected Pork to the table here in Scotland and around the globe.

“The fact that Scotch Beef and Scotch Lamb rank so highly in the poll is a reflection of the dedication, care and commitment which goes into these first-class brands.”

QMS said that Scotch Beef has European Protected Geographical Indication (PGI) status which guarantees authenticity and puts it in the same category as Champagne and Parma ham.

To qualify for the Scotch PGI status, meat must come from cattle which have been born, reared and slaughtered in Scotland.

McLaren added: “Everyone involved – from the family farms at the heart of our livestock production system to our auction markets, feed companies, butchers and processors – should take great pride in this recognition of the quality of Scotch Beef and Scotch Lamb.”

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