QMS conducts festive survey, publishes meaty celebrity cookbook

In a rather festive survey, Billy Connolly has topped a list of celebrities that Scots would like to have at their Christmas dinner table.

The YouGov survey, commissioned by Quality Meat Scotland (QMS) also found Ewan McGregor (34%) and James McAvoy (29%) came second and third, while Sir Chris Hoy (28%), tennis champ Andy Murray (25%), TV favourite Lorraine Kelly (24%), legendary Scots Sir Alex Ferguson (22%) and Sir Sean Connery (20%) with superstar DJ Calvin Harris (11%) were also among the favourite Scottish celebrities.

QMS said the survey intended to raise the profile of the importance of friends and family taking time to sit down and eat meals made with quality ingredients together.

As well as the survey, QMS has published a ‘Round the Table’ cookbook for charity, which includes the favourite meaty recipes from the likes of Ewan McGregor, Lorraine Kelly and Sir Alex Ferguson, the proceeds of which will be donated to Children’s Hospice Association Scotland (CHAS) and CHILDREN 1ST.

Carol McLaren, QMS head of communications, said: “Scottish farmers, and others involved in the production of our top-quality food, work hard and take a great deal of pride in what they produce and this campaign aims to encourage people to appreciate eating great food together at Christmas and throughout the year.

“The good news is that interest in the provenance of meat continues to grow and this cookbook also helps to communicate the importance of the quality assurance and traceability behind famous brands like Scotch Beef, Scotch Lamb and Specially Selected Pork.”

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