Welsh trade mission to Norway

Welsh meat bosses are hoping to build on strong success in the Scandinavian markets with a major trade mission planned for Norway in the New Year.

Sales of Welsh Lamb have increased by 438% in Norway between 2011 and 2013 and Hybu Cig Cymru - Meat Promotion Wales is hoping to build on that growth during 2015.

To support this, a HCC trade delegation, led by the Deputy Minister for Farming and Food Rebecca Evans, will meet leading politicians, importers and retailers between 5-8 January.

HCC’s market development manager Laura Pickup said: “Norway is an important destination for Welsh Lamb, and we place a high value on the positive relationship we have with importers and retailers in the country.

“We believe there is room for even greater growth in the country, which is why we have lined up a series of high-profile meetings for the first week of 2015. Increasing exports to Norway will have a beneficial effect on the industry in Wales, leading to improved returns and opportunities for both Welsh farmers and processors.”

The delegation, which also includes representatives of Welsh exporters, will meet Ms Hanne Maren Blåfjelldal, who is the state secretary for Sylvi Listhaug in the Norwegian Ministry of Agriculture and Food. They will also meet importers and retailers and visit a meat cutting plant where Welsh Lamb is prepared for the local market.

Pickup added: “There is no doubt that there is growing consumer demand for Welsh Lamb in the country, demonstrated by the dramatic increase in sales over the last couple of years. Since Norway is not part of the European Union, tariffs restrict trade for part of the year. One of our primary points for discussion with the Norwegian government during our visit will be to try and see whether further relaxation of tariffs for Welsh Lamb PGI in the country is possible, allowing importers to purchase quotas to import the product.”

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