Retailers gear up for SuperMeat rivalry

Tesco will be hoping to defend its crown against rivals from across the supermarket sector as the industry gears up for the year’s most hotly contested contest in meat – the SuperMeat & Fish Awards 2015.

A number of retailers will be competing to knock Tesco off the top spot in this year’s awards, which tests products and stores to declare the best in supermarket retailing of meat and fish.

These stand-out awards, organised by Meat Trades Journal, will see Asda, Morrisons, Tesco and Marks & Spencer competing for the title of Meat & Fish Retailer of the year, while Aldi and The Co-operative Group will also be looking to gain recognition for their products.

Ed Bedington, editor of MTJ, said: “These awards culminate in one of the best nights out in the meat industry calendar, and this year will be no exception. The fight to take the top titles is always intense and the retailers are already circling each other, hoping to gain that spot.

“These awards reward excellence across the sector, from stores to products, and are recognised as the most prestigious in the trade. I’m looking forward to getting into the judging and seeing just how the retailers measure up against each other.”

The competition recognises excellence across the multiple retail meat and fish sector and will see the retailers compete across both product and store categories to take home awards. It sees products exhaustively judged by a panel of expert and consumer judges, while stores are visited the length and breadth of the UK and assessed against their rivals. Participants are also given an authoritative feedback report on how their products and stores have performed.

“Awards should not just be about handing out meaningless gongs and baubles,” Bedington added. “Our awards are recognised by consumers, and they give the trade the tools to help it to keep moving forward, aiming for continuous improvement. The feedback we provide from this process is as important as winning, and marks this competition as head and shoulders above the rest.”

The results will be revealed at a prestigious black tie awards evening at the Park Lane Hilton, London, on 2 July, and the awards are kindly sponsored by Bpex, Eblex, Hybu Cig Cymru, Weidermark Fleischwaren (Tönnies Fleisch).

For more details on entry into the awards contact Helen Law on 01293 846587 or email her at For sponsorship opportunities contact Martin Goult on 01293 846572, or email him on

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