Ginsters extends range with meat snacks

Ginsters is capitalising on the snacking and food-to-go trend with a launch of a new range, Ginsters Meat Club.

The snacking range is made up of four different chicken skewer products in bbq or tandoori chicken flavours. The products range from £1.29 to £1.59 in price.

Ginsters reported the new products aim to target the meat snacking sector, which is growing by 10% year on year, and is currently worth £108 million.

Linda Evans, sales & marketing director, said: “At Ginsters, we pride ourselves on using only the very best quality ingredients, and our new 100% British Chicken Meat Snacks reflect our focus on quality.

“Meat snacking is an increasingly profitable sector in convenience, and there’s a big opportunity for retailers to attract new customers and drive incremental sales by stocking the new Ginsters Meat Club range.

“The products have researched really well with our consumers and are seen as a perfect fit with the existing products in the Ginsters range.”

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