Welsh butcher gains Ocado listing for meats

Head butcher, Ieuan Edwards
  (Photo:  )

Butcher's Shop of the Year, Edwards of Conwy, in North Wales, has launched a range of meat products with online supermarket Ocado.

The butcher’s steak burgers, alongside Edwards of Conwy meatballs, bacon and sausages, have been introduced with Ocado and owner Ieuan Edwards said they have proven to be an instant success with the brand.

Since its launch, Edwards has also introduced its quarter pounders to the Ocado range, which the firm said were also performing well.

“This is a very interesting development for us because its an example of how a regional product can reach national status,” said Edwards.

The products will form part of Ocado’s dedicated Welsh Shop, providing regional produce from throughout the country. More than 70% of the retailer’s stock comes from small suppliers.

Lord Stuart Rose, Ocado chairman, said: “Ocado is a great British retail success story, so helping to give the next breed of small suppliers the opportunity to get their products online and available to shoppers across the country is something I am really passionate about.”

It doesn’t stop there for the Welsh butcher’s; Edwards and his team are exploring markets overseas and hoping to add to the success of their bacon and sausages which have been introduced into the Malaysian market after a local Malaysian family, who own a shop in Malaysia’s capital Kuala Lumpur, put them in touch with a Malaysian distributor.

“We are exploring the export and expat market for our burgers, and we hope to make significant gains here in the next 12- to 18-month period,” said Edwards.

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