Norfolk butcher to sponsor Paralympic swimmer

Q Guild’s Bradwell Butchery from Norfolk has announced it will be sponsoring Paralympic British swimmer Jessica-Jane Applegate MBE.

Jessica-Jane, 18, from Great Yarmouth, will be helped in her preparations for Rio 2016 with a diet of locally sourced meat and poultry from Bradwell’s.

She won gold in the 200m Freestyle at the 2012 Olympics, and is also a world record-holder.

Owner Andrew Edmonds said: “I have always loved sports and I am proud to be supporting such a young, talented and dedicated athlete. When I met with Jessica I was delighted to see someone so young remain so focused on their goals, I feel like I can truly relate to that; starting my business as a young man and watching it grow over the years has required perseverance and hard work – something Jessica knows all about. Having struggled myself with academic subjects at school, when such disabilities as dyslexia were not so recognised, it makes me even more determined and delighted to help Jessica-Jane in her campaign for Rio.

“I know with any athlete there are always potential funding problems and I am glad Jessica can now have the majority of her required carbohydrates and protein intake in a balanced and exciting diet supplied by Bradwell Butchery.”

The young swimmer competes in the SW14 classification for athletes with intellectual disabilities. She said: “I am so excited about the partnership with myself and Bradwell Butchery. I love my food, but have to eat so much protein it can become boring and everything has to be checked by my nutritionist first, so everything has to be just right.

“I have visited Andrew, we have chatted and he has shown me so many different meal plans and varieties that I cannot wait to get started. But more importantly, my nutritionist is happy. Andrew really understands my needs and can cater for different programs or schedules I am doing.”

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