Scottish butcher’s strikes burger deal with Tesco

The burgers are made using a "noodling" technique
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Perthshire’s Simon Howie butcher’s will launch its steak burgers into 51 Scottish Tesco stores next week.

The steak burgers, which are already supplied to several foodservice outlets across Scotland, are made using a “noodling” technique, made popular by celebrity chef Heston Blumenthal in his TV and book series ‘In Search of Perfection’. Minced steak is layered into honeycombed strands, with each burger then being cut from a cross-section.

Chairman Simon Howie explained: “As part of our ongoing product development, we identified and trialled a ‘noodling’ technique which results in a more succulent burger with an open and supremely tender texture. We’re confident that the quality of our beef speaks for itself, so we’ve kept the recipe simple, adding just a touch of pepper, coriander and nutmeg. As an independent business, we’ve been able to react quickly to put this into practice, perfecting the technique, investing in new equipment and staff training, so that we can widen the distribution of this exceptional burger to the multiple retail market.”

Last week, reported our Butcher’s Shop of the Year, Edwards of Conwy, had also signed a deal with online supermarket Ocado, which sees its burgers and other meat products sold in its dedicated Welsh shop.

Meanwhile, a recent YouGov survey, commissioned by Bpex, found butcher’s shops to be the most trusted retailers of meat.

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