Red Tractor embarks on major barbecue drive

Red Tractor Assurance (RTA) is running a major on-pack barbecue promotion this summer “to drive awareness and understanding of Red Tractor standards”.

“Prominent” labels will feature on pre-packed barbecue meat ranges in most major retailers from 27 April to 14 June, according to RTA.

The assurance scheme aims to improve visibility during the season, and competitions will give consumers the chance of winning barbecue-related prizes, such as tickets to a summer VIP BBQ party hosted by Red Tractor ambassador Alex James on his Cotswolds Farm.

RTA marketing manager Andy Thompson said: “As the barbecue season gets under way, it’s an ideal time to remind shoppers about the importance of choosing quality-assured ingredients, in particular meat and poultry. Quite simply, the presence of the Red Tractor logo confirms that it has been produced to some of the most comprehensive and respected standards of food safety, hygiene and animal welfare in the world.

“But we recognise that barbecues are about fun and enjoyment too, which is why we are giving away hundreds of fantastic prizes to Red Tractor shoppers. As brand ambassador for Red Tractor and a farmer himself, Alex knows only too well the significance of helping shoppers understand what they are buying – and the Red Tractor logo is one of the most recognisable quality assured marks.”

As well as the a spot at James’ exclusive party, a number of other prizes are up for grabs, including barbecue utensils and equipment.

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