SuperMeat judging gets under way

The judging for the 2015 SuperMeat & Fish Awards has kicked off, with the deadline for entries now closed. 

Each product entered into the annual awards will now be put through a rigorous judging process by industry professionals, including butchers, fishmongers, chefs, caterers, dieticians and food technologists, while store visits will soon commence for those who have entered the Store Awards.

The competition, organised by Meat Trades Journal, will see some of the country’s leading retailers, including Marks & Spencer, Tesco, Asda and Morrisons fighting it out to be named this year’s Meat and Fish Retailer of the Year. Joining them in the competition will be Aldi, The Co-operative Group, Spar and Iceland, which will be fighting to pick up gongs in the product rounds of the competition.

Georgi Gyton, deputy editor, Meat Trades Journal, said: “The time has almost arrived for the judges to roll up their sleeves and put every product through its paces. We have had some excellent entries across all categories, so the panel will have a tough job on their hands.”

The winners of the Product-, Store-, and Head Office Initiative Awards will be unveiled at the prestigious SuperMeat & Fish Awards, which will take place at the Hilton Hotel, Park Lane London on Thursday 2 July 2015.

Gyton added: “What sets these awards apart from others is the detailed judging process that both products and stores are subject to, with participants given an authoritative feedback report on how they have performed. And to top it all off we will have a fantastic night in July celebrating their successes.”

The awards are kindly sponsored by Bpex, Eblex, Hybu Cig Cymru, Weidermark Fleischwaren (Tönnies Fleisch) and the Livestock & Meat Commission (LMC). For sponsorship opportunities contact Martin Goult on 01293 846572, or email him on Tickets to the event are going fast – to book your table at the event contact Elizabeth Ellis on 01293 846593 or email

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