Snacking sector offers opportunity for meat businesses

Products like beef jerky are proving popular
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The meat snacking market provides a substantial opportunity for businesses, according to a new report into eating habits.

The report, Redefining Healthy Snacking, found the meat snacking market has increased over 20% in several countries between 2012-2014.

According to market analysts Neilsen, between 40% and 60% of consumers in different regions of the globe often replace a meal with a snack. The Redefining Health Snacking report found several companies are exploiting this to their advantage.

“The businesses that are proving successful are the ones that are creating new markets with new, differentiated snack concepts, often using new ingredients and processes, often sold under new brands (or old brands that have been boldly reinvented) with new messages,” said Julian Mellentin, author of the report. “They do not follow the market with predictable products.”

Meanwhile the report states that start-up companies are best placed to capitalise on the trend: “consumers’ beliefs about what healthy means have fragmented massively, creating a wealth of niches that can be used as platforms to build successful brands. Big companies tend to overlook areas that seem too small, leaving the way clear for entrepreneurs and start-ups.”

The report ‘Redefining Healthy Snacking: 20 Case Studies in Growth and Innovation’ by Julian Mellentin is published in this month at:

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