Organic drive for independent retailers

Organic body the Soil Association has launched a new campaign to support independent retailers and help them promote sales of organic produce.

According to the Soil Association’s 2015 Organic Market Report, the independent sector continues to outpace that of the multiple retailers significantly, and organic sales through independents exceeded £10 million a week in 2014 for the first time.

The organic food and farming body said that this confirms changes in consumer shopping trends towards more local and specialist retailers and ‘little and often’ shopping.

The new support pack for independents was launched on Monday 20 April at the Natural & Organic Products Europe exhibition.

Lee Holdstock, trade relations manager at the Soil Association, said: “Consumers clearly want organic products as part of a smaller, more frequent shop and are increasingly looking to independents to meet their needs.

“Retailers have told us they want more information about how to communicate the many benefits of organic to their customers, and this new package of support will help with education and accessibility. By leveraging existing interest in the organic products on offer, we can help support independent retailers and consequently build a stronger organic market.”

The pack is tailored to all independent suppliers, according to the Soil Association, from specialist online retailers to farm, health and wholefood shops, delis and catering outlets, and wholesale organic retailers. It will help to promote sales of organic produce and is available free of charge for independents. POS materials and other merchandising will be available for download from the Soil Association website.

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