Morrisons appoints new category director for meat

Morrisons has appointed a new category director for meat, Yorkshire-born Tom Richardson. 

He joins the multiple grocer from Coles, Australia’s second largest supermarket group, where he was the meat category manager for three years.

Before working at Coles, Richardson spent 10 years at Waitrose, where he was latterly senior meat buyer and agricultural manager.

Richardson is to join Morrisons in the summer and will have responsibility for growing the company’s fresh meat category, sourcing and new product development.

“We’re really pleased that Tom is returning to his home county of Yorkshire,” said Morrisons’ chief executive David Potts. “He will play an important role in improving our fresh meat offering, making it even better for customers who rightly expect the best quality at keen prices.”

All of Morrisons’ beef, pork, lamb and poultry is 100% British and the retailer has its own livestock buyers, who have close relationships with farmers. The retailer currently has over a 12% share of the fresh meat market.

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