Quality overtakes price in barbecue meat selection

Consumers are favouring quality over price when it comes to barbecue meat.
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Quality is more important than price when it comes to choosing meat for a barbecue. This was one of the findings of a new survey by organic certification body The Soil Association about how consumers choose barbecue meat.

The survey found nearly three-quarters (72%) of adults surveyed listed quality as one of their top three concerns when purchasing meat, beating price (66%). Consumers buying meat for a barbecue this summer are most likely to buy organic when it comes to sausages (27%). This is closely followed by burgers (25%), steak (17%), chicken legs (15%) and spare ribs (9%).

Younger consumers are more likely to buy organic meat, the survey found, with a quarter (25%) of 18- to 24-year-old Brits saying they were likely to buy organic meat for barbecues this summer compared to just 6% of 25- to 34-year-olds.

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