Aldi backs Team GB’s Olympic hopefuls

Supermarket chain Aldi has revealed plans to back Team GB on their road to Rio.

With just under a year to go until the 2016 Olympics take place in Brazil’s Rio de Janeiro, Aldi announced that its fresh British meat will play an integral part in its 18-month partnership with Team GB.

Will Barstow, Aldi’s fresh meat buying director, commented: “We’re excited to be supporting Team GB in the run-up to the Rio 2016 Olympic Games, with our high-quality 100% British fresh meat range fuelling the athletes as they prepare. We hope that, with the support of the British public, the athletes will build on the medal-winning performances that made London 2012 such a success.”

The supermarket chain claims its fresh meat range has seen an increase in sales recently, with hopes that they will rise further off the back of its Olympic campaign.  

“Since we opened our doors in the UK in April 1990, we’ve worked hard to establish British roots, sourcing locally where possible and building long-term relationships with British suppliers,” said joint managing director of corporate buying Tony Baines. “The partnership with Team GB celebrates this and epitomises the spirit of teamwork that is at the heart of how we not only give customers what they want, but also respect what matters most to them.

The firm prides itself on supporting British farmers by stocking only locally-sourced fresh meat.

“Our partnership with Team GB will see us championing fresh Great British meat and produce, which is readily available and affordable to support people in living healthy lifestyles.”

The six athletes are; boxer Nicola Adams, BMX cyclist Liam Phillips, modern pentathlete Samantha Murray, diver Jack Laugher, taekwondo athlete Jade Jones and gymnast Dan Purvis.

Bill Sweeney, CEO of the British Olympic Association is excited by this new partnership: “As we reach one year to go until the Rio 2016 Olympic Games, the support of Aldi is vital in ensuring that our athletes heading to Rio are as best-prepared for the Games as they can be and feel a great wave of support, knowing that the nation is with them, inspiring them to achieve great performances at Rio 2016.”

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