Conference to focus on promoting beef and lamb globally

This year’s AHDB Beef & Lamb Annual Conference will focus on increasing the demand of beef and lamb on a global scale. 

The aim of the conference is to discuss topics such as the outlook for domestically-produced beef and lamb, the future of trade between the US and Europe and the role that livestock plays in the environment. It will also provide an update on AHDB Beef & Lamb stakeholder activity.

“While our domestic market remains our priority, export markets present huge opportunities for our products, not least those for which there is limited demand in the UK,” said Dr Phil Hadley, AHDB Beef & Lamb’s head of global supply chain development.

“Our annual conference is the ideal forum to highlight these opportunities to industry stakeholders. It also provides a platform for levy payers to discuss pressing industry issues with colleagues and members of the AHDB Beef & Lamb team.”

In addition, a review of New Zealand’s sheep supply will be presented by Beef + Lamb New Zealand’s regional manager for Europe Dave Harrison, while a separate presentation on food and health will be given by Professor Patrick Wall, of University College Dublin.

The end of the meeting will stage a question-and-answer panel session for delegates to raise concerns over the industry. There will be the opportunity for those attending to visit exhibits and speak to AHDB Beef & Lamb members.

Peter Kendall, AHDB chairman, will open the event, due to take place on 3 November at Stoneleigh Park.

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