Popular game fair comes to an end

The CLA Game Fair has been cancelled due to a lack of profit from the event
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The Country Land & Business Association (CLA) has cancelled the annual Game Fair, including calling off next year’s event at Ragley Hall. 

The CLA board made the decision after the fair had failed to generate enough income over the last three years.

Director general of the CLA Helen Woolley explained the regretful decision: “We are extremely proud of the Game Fairs that we have put on in recent years and we are grateful to our Game Fair team, which has delivered these high-quality, professional events.

“Unfortunately an increasingly crowded summer calendar of outdoor events has contributed to falling attendance in each of the last three years. This has led to the event failing to generate enough income and has made the event financially unsustainable.”

The fair can be dated back to 1958 and was an annual celebration of the countryside. It provided activities for gun, fishing, and dog enthusiasts among other entertainment.

“Over the last three years the board made the decision to invest in the Game Fair because of our strong desire to turn the event around. We have been able to make this investment because of the otherwise robust financial position of the CLA. However we can no longer ask CLA members to allow their membership subscriptions to underwrite the losses the event makes.”

However, despite the decision to conclude the fair in its current capacity, there is hope that it will live on in an another presence.

“We are clear that the Game Fair can no longer be run by the CLA in its current form. We will, however, begin a period of consultation in which we will invite proposals from other organisations on how the Game Fair might be able to continue.

“The CLA remains committed to providing industry-leading advice and support, running a busy schedule of other national and regional events and being an effective lobbying voice for rural business.”

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