Snaffling Pig Co hits Ocado

Pork crackling producer The Snaffling Pig Co has expanded its distribution listings and is to be made available through Ocado at the end of October. 

This expands distribution of the brand, with existing listings in Not on the High Street, Shops by My Supermarket and over 500 pubs and bars across the UK. The three most popular flavours – salt & vinegar, habanero and maple – will be the flavours available through Ocado.

The company was set up in November 2014 and the range includes a selection of 11 flavours including tangy salt & vinegar, fiery ghost chilli, ‘funkin fennel’ and limited-edition sage & onion and pigs in blankets. They are available in 50g foil bags or in shareable 350g gifting jars.

Andrew Allen CMO and co-owner of The Snaffling Pig Co said: “Pork crackling and scratchings are something we’ve always loved and we felt they weren’t getting the attention that other more ‘trendy’ snacks were. Popcorn is great, but sometimes you just need that little bit piggin’ more. As a result, we set up The Snaffling Pig Co to take crackling to places it has never been before and to disrupt the market with quality product, innovative serves and unique flavours. It all comes back to celebrating the noble porker. What a hero he is. If he had hands, we’d high-five him.”

Snaffling Pig is also a supporter of Action Against Hunger, the global charity committed to saving the lives of malnourished children. The organisation is recognised as the charity choice for food and drink industry professionals and for every jar The Snaffling Pig Co sells on its website, 25p is donated to the charity.

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