New Guinness Holland’s pie unveiled

Holland’s has launched a Chilled Steak & Guinness Slice into Tesco and Asda stores throughout the UK. 

The new product was inspired by the success of a range of Steak and Guinness pies and puddings that were launched in 2014.

The Steak & Guinness range has helped drive a 3% increase in market share, according to the company, moving Holland’s into the number one brand spot in the individual frozen pie category.

“Thanks to the continued success and support of our customers, the original Steak & Guinness range has driven incremental category growth and we have been able to develop the range further, introducing the Steak Slice,” said Bill Smith-Coats, sales and marketing director.

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