Bacon briefs

J&D’s Foods, the creators of Bacon Salt and Baconnaise, have further expanded their range of innovative bacon-themed products be developing what they claim to be the world’s first underwear that “looks and smells like bacon”.

Each pair of Bacon Scented Underwear is hand-crafted in the US and claims to offer a combination of comfort and the smell of breakfast cooking from downstairs.

“Featuring a state-of-the-art moisture-wicking, scent-emission technology stolen from NASA, we’ve embedded the smell of everyone’s favourite smell into the fabric of your pants,” said self-proclaimed Bacontrepreneurs, Justin and Dave from J&D Foods.

“This intoxicating scent will last through multiple wash cycles and wearings – depending on the strength of your own scent, your underwear should continue to smell like bacon for up to six months or even a year.”

J&D was funded from $5,000 dollars that the pair won after submitting a video of Dave’s three-year-old son nearly hitting his dad in the face with a wiffle ball.

The underwear is available in both men’s and women’s styles and sizes and is available at $19.99, exclusively at

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