Butchers hail Small Business Saturday a success

Shoppers across the country took advantage of Small Business Saturday, which falls on the first shopping Saturday of December every year. The campaign is designed to highlight small businesses and to encourage customers to ‘shop local’.

“It was a very good day for business, it went very well,” said Paul Elleston, owner of Trussells Butchers.

The butcher’s shop, located in Knebworth, Hertfordshire, offered its Aberdeen Angus steak mince for £6.99 a kilo as well as giving customers one free pound of sausages when they bought two pounds.

He said the business was up between 10% and 15% compared to the average year.

“We use local farms and I think people appreciate the smaller independent shops with the higher-quality products and the far superior customer service,” continued Elleston.

“We know our farmers by their names, we know exactly where the meat comes from and we can pass that information on to the customers, which they appreciate.”

Franklins of Thorncote in Bedfordshire was also among the many businesses across the country that took part in the campaign.

Anna Franklin, owner of the farm shop, also noticed an increase in sales over the weekend. “This time of year we expect business to be good because we’re taking Christmas orders, but it was slightly better than last Saturday,” she told Meat Trades Journal.

The farm shop took advantage of the day by offering game tasters and successfully pushing its Christmas orders.

Franklin believes campaigns like this are important to help smaller businesses compete against larger outlets. “We need supporting because we’re not supermarkets. We’re employing local people and supplying jobs.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?