Fresh to Store teams with Alf Turner

Fresh to Store, the owner of Kerryfresh, has teamed up with award-winning family-run butcher’s, Alf Turner, to introduce two pastries to its chilled delivery service range. 

Available to order nationwide from Fresh to Store’s dedicated van fleet, the new range includes Dragon’s Premium Chilli Sausage Roll and Dragon’s Premium Chilli Pork Pie.

“We are delighted to be the only chilled delivery service offering Alf Turner’s premium products to convenience retailers,” said Sharon Dougherty, trading controller at Fresh to Store. “The family-run butcher’s has a proven record and reputation for developing award-winning meat products and we are confident that the two new additions to our portfolio will be popular on-the-go options for retailers and consumers alike.

“We urge retailers to look out for the eye-catching Alf Turner-branded Fresh to Store van which will be making its way round the south of England.”

Established in 1956 in Aldershot, Alf Turner has strong ties with the British Army and is endorsed by leading charity Help for Heroes, with 2p from every sale going towards the charity.

Commenting on the launch, Paul Turner said: “Launching our new products with Fresh to Store is another exciting chapter in the development of our brand. We have grown steadily over the last three years and created a brand that the British public can identify with as being authentic. We are truly excited to be working with Fresh to Store and feel this is the perfect route-to-market for our range of products.”

To support the launch and drive trial, Alf Turner will be launching a Twitter competition, urging retailers to take pictures of their Alf Turner range and POS in-store for the chance to win free stock.

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