Beef producers encouraged to attend roadshow

Britain’s beef farmers have been invited along to the National Beef Association’s (NBA) roadshow events as it heads out on its spring tour to discuss industry issues. 

The NBA roadshow will be on the move from March to May and it will be visiting six of the nation’s livestock markets to highlight the important roles that marts play within the industry.

Representatives from the organisation will be visiting:

Bakewell in Derbyshire – 11 March

Newark in Nottinghamshire – 19 March

Carlisle in Cumbria – 23 March

Ashford in Kent – 26 April

Bishop’s Castle in Shropshire – 5 May

Hexham in Northumberland – 6 May

The organisation has regional committees covering all areas of the UK. Beef farmers attending the marts on the NBA roadshow days will have the opportunity to learn about what the industry body is doing in their area.

“We are keen to support livestock marts and the key role they play in helping beef farmers obtain the best prices,” said NBA chief executive Chris Mallon.

“Marts are independent arbitrators of prices and they act on the farmers’ behalf to maximise stock value. We’re looking forward to getting out on the road to meet farmers face to face, find out what grassroots challenges they are facing and discuss how the NBA and the marts system can work together to boost the British beef sector.”

Attendees will learn how they can tackle problems facing the industry and how they can utilise trends to benefit their own businesses. At the centre of the NBA’s extensive operations is the focus on delivering profitability to British beef farmers.

Livestock markets are a key venue where farmers meet and network regularly, with the NBA aiming to take advantage of that.

“We’re pleased to be part of the NBA event, which will provide an added attraction for both vendors and buyers on sale day,” commented David Pritchard from Borderway Mart in Carlisle, which will be hosting the NBA roadshow during the spring suckled calf sale.

“We heartily support the partnership approach and will be working together with the association to promote the beef industry, listen to farmers’ thoughts and showcase the important role of livestock markets in helping to achieve the best prices.”

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