Business apologises for gammon labelling error

A Welsh food business has apologised for a labelling error that misled customers about the origin of gammon. 

Following a customer complaint, Bodnant Welsh Food Centre was investigated by Conwy County Borough Council over a gammon joint from Belgium that was labelled as Welsh.

A spokesperson for Conwy County Borough Council said: “The country of origin on the label was incorrect, it should have read ‘Belgium’.

“However, the gammon was cured in Wales and, as such, it can be described as a ‘Welsh Cured’ Gammon Joint.

“The food business operator (Bodnant Welsh Foods) contacted the department for advice and officers visited the premises on 7 January 2016. We can confirm the label on the product had been amended prior to our visit to give the correct country of origin.

“Trading Standards have issued written advice to Bodnant Welsh Foods and have their assurance that they have taken all appropriate steps.”

Speaking to the North Wales Pioneer, Bodnant Welsh Food Centre operations director Conrad Jones said: “We would like to apologise to our customers, and regret that, on this occasion, we fell below the high standards we set ourselves and that our customers can expect.

“As quickly as we could, we contacted Conwy Council for advice and we have taken all appropriate steps to make sure this will not happen again.

“We are fully committed to promoting Welsh produce at Bodnant Welsh Food and all our fresh lamb, beef and pork is sourced directly from Wales, much of it from local farmers.”

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