Ginsters launches limited edition for Help for Heroes

Ginsters has partnered with military charity Help for Heroes to launch a new Limited Edition Beef and Horseradish Pasty, with 10p from every sale donated to the charity. 

The product is available to all retailers in the impulse channel and selected grocery channels now.

Two Help for Heroes veterans – Brian and Dave – worked with the Ginsters brand development chefs to create the new limited edition pasty, which contains a classic flavour combination of succulent British roast beef and horseradish sauce. Every pack features the Help for Heroes branding and a 10p donation message.

Jo Hartop, head of corporate communications for Ginsters, said: “We have been working with Help for Heroes for the past two years through our support for the Hero Bike Ride. We are delighted to build on our existing partnership with them by launching the Limited Edition pasty. The Help for Heroes veterans, Brian and Dave, were an absolute delight to work with and the whole Ginsters Team really enjoyed the time spent with them developing this special pasty.

“Our Limited Edition Beef & Horseradish Pasty also provides a great opportunity for retailers to grow their sales. Shoppers will be able to enjoy a delicious product while also contributing to a great cause, so we’d like to encourage retailers to stock the new product and help us raise money for Help for Heroes.”

Marcus O’Shea, head of brand partnerships at Help for Heroes, added: “Ginsters is a key supporter of Help for Heroes and we’re very excited about this new project in this second year of our partnership. It was great fun visiting the Ginsters team and working with them to develop the Limited Edition Beef & Horseradish Pasty – Brian and Dave specifically chose flavours which reminded them of home and the favourite foods they missed while serving overseas. We hope everyone enjoys the new delicious addition to the Ginsters range.”

Ginsters’ Limited Edition Beef & Horseradish Pasty (RRP £1.99) is available to order via Ginsters Van Sales now, until approximately the middle of June.

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