Latvian meat snacks launch in the UK

Rezekne Meat Factory, based in Latvia, has launched its new range of meat snacks, BOOMS, into the UK. 

BOOMS meat snacks are a dried, smoked, pork based ‘mini-sausage’ that are available in four varieties. They are: ginger; curry; chilli and barbecue. To support the UK launch, a new ‘Brit-Pack’ packaging has been specially designed.

The products, which boast a 60 day ‘non-chilled’ shelf-life and can be stored at room temperature, have already proved popular in other European countries.

“The possibility of delivering BOOMS as an individually branded snack option for the big sporting clubs, such as those participating in the Premier Leagues of their respective sports, is something that we feel offers us a powerful USP,” said Kristine Krole, Rezekne’s head of marketing.

Sporting clubs and organisations that order over a certain amount have the opportunity to have the packaging specially tailored to match their club colours.

“The personalised packaging, low salt content, lower fat (lower than some current mini meat snacks being sold in the UK) the new flavours, improved taste when combined with our market entry introductory pricing and product marketing support programmes, will hopefully position BOOMS as a new meat snack option that retailers should consider,” added Julita Burova, director of sales at Rezekne Meat Factory.

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