Warm weather boosts meat sales

An early May heatwave has lead to a growth in meat sales as British shoppers fired up the barbecues. 

In its trading update for the week ended 7 May, Waitrose’s personnel director Helen Hyde said: “The year’s first burst of warm weather tempted customers outdoors for alfresco dining and entertaining”, adding that value sales of barbecue meats were up 41% on the same week in the previous year.

Independents also saw a boost in meat sales, with Lincolnshire butcher Gary Simpson experiencing a record week of sales in three of his six shops. “It was a fantastic week for all of our shops, thanks to the warm weather. Hopefully the sunshine will continue for a bit longer.”

In its regular updates, Kantar Worldpanel predicted that barbecue meat sales such as burgers and sausages would see some welcome growth soon. Sales of sausages had seen a 9.3% drop in value and a 3.7% fall in volume while burgers dropped 6% in value and 3.2% in volume in the 12 weeks to 24 April. Kantar Worldpanel spokesperson Nathan Ward said he hoped the warm weather “will stimulate the sausages, burgers and grills, which are still experiencing volume decline”.

Other butchers made the most of the warm weather:

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