Red meat education zone helps inform consumers

Scottish families will be able to learn about the positive impact their country’s red meat industry has on a number of areas, thanks to a new red meat education zone, delivered by Quality Meat Scotland (QMS). 

The educational initiative, unveiled at the Royal Highland Show, will highlight the role that the industry plays in areas where there is often confusion, such as health, the environment and animal welfare.

Several thousand people are expected to go through the area during the course of the show’s week, with Scottish Secretary of State David Mundell already attending.

“We are delighted with the way our new education area is being received by show-goers,” said Jennifer Robertson, health and education coordinator with QMS. “Our aim was to develop some really interactive, fun messaging so that people could learn in an entertaining way and the feedback so far has been brilliant.”

Representatives from the Scottish Society for Prevention of Cruelty to Animals and Love Food Hate Waste are joining QMS’s health and education team for the duration of the show to help communicate the facts behind the industry.

QMS will also be taking the opportunity to work with the Royal Highland Education Trust to cook with around 800 children in the Scotch Beef Cookery Theatre in the Discovery Centre.

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